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MARKETING ROI & MIX MODELING

Reveal What Works and Maximize Marketing Effectiveness

Know what drives your returns. Our ROI & Marketing Mix Modeling service evaluates the true impact of every marketing investment. Using predictive analytics and machine learning, we uncover which channels deliver results, guiding smarter budget allocation and boosting performance across campaigns.

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Measure: Performance Analysis & Attribution

  • Multi-Touch Attribution: Determine the true contribution of each touchpoint in the customer journey

  • Channel Effectiveness Analysis: Quantify the impact and efficiency of each marketing channel

  • Cross-Channel Interaction Modeling: Understand how channels work together to drive conversions

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Model: Advanced Mix Modeling

  • Marketing Mix Models (MMM): analyse the relationship between marketing inputs and business outcomes

  • Econometric Modeling: Isolate marketing impact from external market factors and seasonality

  • Diminishing Returns Analysis: Identify optimal spending levels before ROI begins to decline

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Optimize: Budget Allocation & Forecasting

  • Scenario Planning: Simulate different budget allocations to predict performance outcomes

  • Investment Optimization: Reallocate resources to highest-performing channels and campaigns

  • Predictive ROI Modeling: Forecast expected returns from proposed marketing investments

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Monitor: Continuous Performance Tracking

  • Real-Time Dashboards: Track key performance indicators across all marketing activities

  • Variance Analysis: Quickly identify and address underperforming campaigns or channels

  • Adaptive Modeling: Continuously refine models based on new data and market conditions

Business Impact

ENHANCED MARKETING EFFICIENCY

Eliminate waste by focusing spend on high-performing channels

Defend marketing investments with data-backed ROI projections

IMPROVED BUDGET JUSTIFICATION

STRATEGIC RESOURCE ALLOCATION

Optimize spending across channels, campaigns, and customer segments

INCREASED REVENUE GENERATION

Drive higher conversion rates through optimized marketing mix

BETTER PLANNING CAPABILITIES

Make confident decisions based on predictive performance models

Get in Touch

Know where your marketing dollars work best. We quantify performance across channels to optimize spend and maximize returns.


Contact us for a smarter, data-backed approach to marketing investment decisions.

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