Retail Audit Case Study
Optimizing Shelf Space and In-Store Placement for a Leading Alcoholic Beverage Company
Introduction
A top alcoholic beverage company sought to optimize shelf space and brand placement across multi-brand retail outlets to enhance visibility, boost sales, and increase market share. Facing competitive shelf space limitations and inconsistent in-store execution, the company partnered with NettScience for a data-driven retail audit strategy.
Key Challenges
-
Inefficient Shelf Space Allocation – Lack of data-driven insights for optimizing brand placement.
-
Inconsistent Brand Positioning – Varying visibility across retail outlets, impacting sales.
-
Limited Competitive Intelligence – Minimal insight into competitor pricing and shelf strategies.
-
Lack of Real-Time Data – No systematic tracking of brand availability and inventory trends.
Our Approach
Data Collection & Analysis
-
Conducted a year-long retail audit across 1,000 multi-brand outlets, collecting data on shelf allocation, brand placement, pricing, promotions, and inventory.
-
Used advanced analytics to correlate shelf positioning with sales performance, identifying key drivers of brand success.
-
Benchmarked competitor pricing and promotional strategies to refine market positioning.
Strategic Recommendations
-
Optimized shelf space allocation based on store demographics and sales data.
-
Provided brand placement guidelines for high-traffic areas, maximizing visibility.
-
Advised on inventory optimization to reduce stockouts and improve availability.
-
Developed tailored pricing strategies to maintain competitiveness across regional markets.
Results Achieved
-
12% Increase in Sales Volume – Better shelf optimization led to higher product movement.
-
15% Sales Growth for Key Brands – Strategic placement in high-traffic zones drove impact.
-
2% Market Share Gain – Improved brand visibility helped expand customer reach.
-
Better In-Store Execution – Sales teams followed data-backed shelf and inventory guidelines.
-
Higher ROI on Promotions – Competitive insights enabled more effective marketing spend.
Get in Touch
Combination of advanced analytics capabilities and marketing expertise, and our cross-functional approach integrates insights from market research, customer behavior analysis, and performance metrics to create a marketing solution.
Contact us today and discover how to revolutionize your approach to data-driven decision-making.