Market Research Case Study
Unlocking Consumer Preferences & Driving Sales Growth with Integrated Retail and Consumer Surveys
Introduction
A leading alcoholic beverage company sought to understand consumer preferences and optimize marketing, product development, and retail execution. Facing fragmented consumer insights and suboptimal marketing strategies, the company partnered with NettScience to conduct integrated retail and consumer surveys, unlocking data-driven growth opportunities.
Key Challenges
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Limited Consumer Insights – Lack of a comprehensive view of preferences and purchasing behaviours.
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Inefficient Marketing Strategies – Difficulty targeting the right audience with personalized campaigns.
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Disconnected Data Sources – No integration between retail performance and consumer behavior.
Our Approach
Retail & Consumer Surveys
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Conducted six survey cycles across 1,000 multi-brand alcohol retail outlets over a year.
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Collected data on shelf space, pricing, promotions, and inventory levels.
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Surveyed consumers on demographics, preferences, and purchasing habits using conjoint analysis to determine product attribute preferences.
Data Integration & Analytics
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Merged retail and consumer data into a unified database.
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Used cluster analysis & regression models to correlate consumer preferences with retail performance.
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Built interactive dashboards to track trends and segment consumers based on behaviours.
Strategic Recommendations
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Developed targeted marketing strategies tailored to different consumer segments.
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Optimized product development, packaging, and pricing to match consumer expectations.
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Recommended data-driven in-store execution—improving shelf space allocation and promotional strategies.
Results Achieved
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15% Increase in Marketing ROI – More effective, data-driven campaigns.
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10% Sales Growth from Retail Optimization – Better shelf placement & targeted promotions.
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7% Overall Revenue Growth – Stronger consumer engagement & improved brand positioning.
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Enhanced Product Development – New product innovations based on real consumer insights.
Get in Touch
Combination of advanced analytics capabilities and marketing expertise, and our cross-functional approach integrates insights from market research, customer behavior analysis, and performance metrics to create a marketing solution.
Contact us today and discover how to revolutionize your approach to data-driven decision-making.