DIRECT RESPONSE CAMPAIGN PLANNING TOOL | LEAD GENERATION SITE
Do you want to know how much you need to spend on media to acquire and convert your audience? What is the optimal spend? What should be your benchmark? What should be the campaign metric value to achieve the desired Revenue & ROI.
Input your "current values" such as current spend, media efficiency, and conversion rates. Input "Target Values" to calculate the total and incremental revenue, profit and ROI arising from changes in media spend, media efficiency and conversion rates.
Input your "current values" such as current spend, media efficiency, and conversion rates. Input "Target Values" to calculate the total and incremental revenue, profit and ROI arising from changes in media spend, media efficiency and conversion rates.
This tool demonstrates how small & continuous improvement at various levels (from acquisition t0 conversion) has a significant impact on the incremental revenue and ROI.
Please note that this tool is purely a direct response model and does not take into account awareness created due to advertising and latent conversions.
Please note that this tool is purely a direct response model and does not take into account awareness created due to advertising and latent conversions.