DIGITAL ANALYTIC IMPLEMENTATION & CUSTOMIZATION

Correct Implementation & customization of a Web Analytic Tool is the first step towards consistent & Reliable data. 

We use best practices to implement any web analytic tool and go beyond the standard “Out-of-the-box” configuration with additional customizations to enable data capture aligned with the predefined Analytics and Reporting framework.

Our Implementation Process 

• Analyze your business, website objectives and Key Result Areas 
  
• Analyze your audience and your competition 
  
• Identify and decide on KPIs to measure success
  
• Create a framework for analysis and reporting
  
• Tag Implementation to track pages, events, campaigns and other assets
  
• Customization through profiles, filters and segmentation
  
• Data Validation and Periodic Tag Audit to validate data
  
• Data Integration to better understand customers/visitors  (CRM tool, data warehouse, visualization tool, offline sales/marketing data, VoC data etc )

ü  Set up KPIs to Measure Success

ü  Tagging Implementation

ü  Data Validation & Tag Audit

ü  Profiles & Filters

ü  Goals & Funnels

ü  Multiple Domain tracking

ü  E-Commerce tracking

ü  Event Tracking

ü  Campaign Tagging

ü  Social Media Tracking

ü  CRM Integration

ü  Mobile Apps

ü  Advanced Segments Setup

ü  Custom Reporting Setup

 

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Contact Us

To know more about our analytics implementation and customization services.